What We Do
We are specialized in supporting brands and entities with a strong IP or brand or Intellectual property and are seeking support to grow the value of their brand or IP.
In today’s digital world, any IP is facing a challenging environment to reach new consumers. Digital transformation is offering new opportunities to create a more efficient business model and support international expansion.
Brand Leadership & Marketing
Our team has worked on some of the most iconic global brands. Marlboro, MTV Europe, Disney and Sesame Street are just some of many.
All of these brands are unique market leaders in their market with a very strong brand identity and brand values. Today’s world has changed how to successfully and efficiently lead and build a brand. Stefan Kastenmüller has been a pioneer in how to lead eBrands as a shareholder of the leading agency argonauten in the early 2000 years. Brand leadership and Marketing of today hasn’t changed; it’s based on purpose, values, and the customer’s experience.
But what has changed are the needs for digital presence in communication, campaigning, and how effective brand messaging reaches the customer. Furthermore, every brand has to demonstrate sustainability in a transparent and authentic way. At the same time, innovation of product and marketing requires more attention as life cycles of brands are getting shorter.
We support you in increasing the adaptability of your brand in order to meet changing consumer trends, digital platforms, and market trends.
Finally, social impact becomes more important as contribution to social causes makes a positive impact on brand loyalty. All of this has to follow authenticity in order to create a true added brand value. Let us work together to reach the next level on your brand mission.
IP Business Development
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Global Business Expansion
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Digital Transformation
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Startup Incubator
We offer strategic consulting on your business strategy, business development, and are challenging your business model and use case. With our mentorship as industry experts, we can provide guidance, advice, and networking opportunities to create a network base for your start-up.
In workshops, we provide assistance in pitching business models to investors, legal and administrative support, technology, and infrastructure, and exit strategies.